Strategic Growth & Vision: Building a High-Performing Machine Shop

In this special MakingChips Machine Shop MBA episode, we sit down with Peter Doyle—CEO of Hirsh Precision—to unpack what it takes to grow and transform a machine shop with purpose. From his roots as an Air Force officer to leading a former Top Shops award winner, Peter has blended strategy, structure, and heart into a roadmap any shop leader can learn from.Peter shares why strategic vision is more than a slogan on a wall. He explains how his team at Hirsh Precision focuses on high-mix, low-volume work, invests heavily in sales and marketing, and positions themselves as partners to engineers—not just parts suppliers. This shift has generated a steady stream of new business opportunities while maintaining the discipline required for regulated industries like aerospace and medical.

Throughout the conversation, Peter emphasizes the importance of deliberate decisions: building customer-centric processes, developing leaders, hiring wisely, and implementing technology and certifications that align with their mission to “improve quality of life through precision manufacturing solutions.”

For machine shop owners, managers, and future leaders, this episode is a blueprint for balancing risk with reward—how to create a strategic growth vision, win the right customers, and build a resilient team ready for the next decade of manufacturing innovation.